The Age of Agency
Why We Exist
The U.S. three-tier system is cracking.
Distributors are no longer passive buyers waiting for portfolios to be presented to them. The most sophisticated players now source directly overseas, structure their own routes to market, and aggressively manage pricing to outperform their competition.
When two comparable wines enter the market and one lands at a 30% better price point, there is only one outcome. Our partners are in the market to win.
HighNote exists to bridge this new reality.
What We Do
HighNote Wines operates as a strategic agency connecting established producers directly with performance-driven U.S. distributors — at ex-cellar pricing.
We do not exist to add friction.
We exist to remove it.
For our producers, we:
➔ Structure direct-to-distributor relationships
➔ Maintain compliance and regulatory alignment
➔ Manage allocation and state-by-state distribution strategy
➔ Educate on how modern U.S. distributors operate
➔ Protect pricing integrity while improving competitiveness
➔ Deliver market-ready wines with compelling price/value positioning
➔ Provide complete technical data and digital assets
➔ Develop educational and sales collateral
➔ Actively work the market alongside them
➔ Ensure reliable communication and execution from the producer side
For our distributors, we:
Our Model
Our producers sell at ex-cellar price.
Our distributors land wines that outperform competitive portfolios.
By tightening the chain, we create pricing structures that are more competitive without sacrificing producer margin or brand integrity.
Producers are not beaten down on price.
Distributors gain stronger value ratios.
Wines move faster.
Everyone wins.
The Mission
Create a smarter, more competitive bridge between European terroir and American distribution.
Less friction.
More precision.
Better value.
Real results.
Contact us.
Reach out to explore U.S. market representation or distribution opportunities with our portfolio.